![]() Speaking with at E3 2018, European digital and marketing VP Hervé Hoerdt said this is no trivial effort - the publisher wants these fresh franchises to become a major part of its portfolio. Most tellingly, the company announced in its financials earlier this year that it had established a new IP creation unit to build new brands across all industries it operaties in. Its efforts can be seen in both its upcoming release slate, with the likes of Code Vein and 11-11: Memories Untold, and key launches from the past few years, including Little Nightmares and Get Even. The publisher is determined to turn this around, and it believes that new and original properties will be the key. In fact, many of the franchises it brings to the games world aren't even its own, encompassing licensed properties such as Naruto, Dragon Ball Z and One Piece. The same has been true thus far for Japanese entertainment firm Bandai Namco - a force to be reckoned with in its home market, but historically something of an underdog in the West. Granted, there is the occasional foray into new IP in the hopes of of establishing a new franchise, but by and large the bulk of their portfolio will be comprised of known brands with higher sales potential. ![]() Most major publishers rely heavily on established franchises to drive their business.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |